A Modest affair

Abaya Buth launched in 2013 at a time when there wasn’t much choice around for abayas or modest wear. The online-only retailer says: “We felt confident we could bring something exciting to the mix. There’s been an explosion for modest wear recently with some huge brands releasing abayas. We’re proud to be a part of this change.”

As well as fashion-forward looks for every day, Abaya Buth offers bridal and wedding guest clothing. “In our new collection we have some stunning abayas, which bridge the gap into modest bridalwear. These abayas are perfect for the events leading up to the Big Day, as well as for other special occasions.”

How does your online points system work?
We reward customer loyalty. For every £1 spent, we’ll give you 4 points, redeemable against future purchases. 100 points equals £1.

What are your bestsellers?
Open jacket abayas and kimonos. They can be styled with anything - jeans, skirts or dresses and worn open or closed.

Why should readers come to you for their wedding wardrobe?
Our styles are timeless with beautiful embroidery, making them ideal for special occasions. We also offer options for large or small groups of bridesmaids.• Shop online now at www.AbayaButh.com