Best in Britain

Best in Britain

The U.K. designers owning fusion fashion

ARTICLE BY : Abha Shah


If you're looking for a wedding ensemble that will turn heads, here are the U.K. based designers owning the fusion fashion trends of today. These designers all offer a collaborative service to help you look nothing but picture-perfect on your wedding day.  

Deepak Couture:
The Sleek New Indo-Western Design Label
Deepak Couture is a Birmingham based design label specialising in bespoke fusion occasionwear. The label offers a unique experience for every client. Head of the company, Deepak Bhambra, designs and creates each piece herself and takes a hands-on approach, from the first consultation until the final fitting. Her focus in design is to create elegant ensembles, which will stay current and fresh in the years to come. 

From ethereal white lehengas to statement blouses and studded, full-flowing skirts, Deepak Couture offers a huge variety of trend-led, fashion-focused looks. Through all its collections, the brand has a charmingly youthful and contemporary vibe, making it perfect for minimalist millennials who want to pair elegance with simplicity. With many of us shifting away from heavy outfits, Deepak Couture offers a lighter alternative without skimping on the fashion trends of the season.Still can’t find that right outfit? Deepak Couture offers a bespoke design service that will see your vision brought to life. Whether you’re envisioning yourself or your squad in delicate pastel shades or shimmering jewel tones, Deepak Couture lets you play at being a designer. Since it’s based right here in the UK, you’ll cut down on your production time (not to mention emailing across time zones!), making it the perfect option for time-poor brides. Deepak advises to leave at least six to eight months for outfits to be made.

While she has dressed many clients, Deepak isn’t stopping there. She has big plans for the future, stating: “I want to delve into haute couture bridalwear with elegant, detailed pieces to highlight that less can be so much more.”Deepak Couture
Birmingham Based
+44(0)7984 030 703 
Instagram: @DeepakCouture

Pretty Heritage:
Presenting a Luxe Rethink on Traditional Bridalwear
Based in West London, Pretty Heritage is a unique fusion brand that offers luxury evening and bridalwear. Having launched in 2016 with the Bohemian Rani collection, the label celebrates youth and individualism, working with the likes of Sikh Influencer and body-positive champion Harnaam Kaur (pictured) on its campaigns. Inspired by designer and owner, Monita's love of travel and art, in addition to her dual heritage as a British Asian. Having been exposed to multiple cultures, this inspired Monita to craft a fusion line which explores cuts and prints divergent to the traditional ethnic wear. Her latest collection, Elope – Love Her But Leave Her Wild, conveys the brand ethos brilliantly. Monita explains: “The fabrics in the new collection are fluid and soft, creating rebellious silhouettes. Today’s brides want to be themselves and express who they are and what they stand for.” Offering ready-to-wear as well as bespoke bridal and designs for other members of the bridal party, Pretty Heritage employs a team of highly experienced designers and technicians across the UK as well as in India. Have something specific in mind? The label offers a Bespoke Family Collections service, which allows you to collaborate creatively with Monita to create your perfect Big Day wardrobe, for yourself, your groom and your families if you wish. It’s an easy process, starting with talking over ideas before the designs go into development, and finally the finished outfits. 

Pretty Heritage
London Based
+44 (0)7950 544 480

Shenena Sethi:
Sublime Style meets Exquisite Detail
Shenena Sethi is an Indian Couture label that is expert in delivering bespoke, made-to-measure outfits. Whether you’re looking for a jaw-dropping unique reception, bridal, groom or partywear outfit Shenena Sethi has you covered. Head designer of the eponymous label, Shenena Sethi is passionate about offering the most luxurious and elegant pieces to clients, she is always striving to craft innovative pieces.  

The brand champions a minimalist approach, focusing more on quality and the finer details. Shenena said: “My SS19 collection focuses on
 simple and elegant outfits, which are detailed with intricate embroidery, entirely created by hand. More women are moving towards the authenticity of this style and embroidery technique.”
The brand focuses less on trends and more on crafting classic pieces that you can also wear at special occasions after your Big Day and for years to come. Quality, exceptional service, skill and dedication are ensured when shopping with Shenena Sethi. The designer frequently crosses timezones to keep a watchful eye on her clients’ designs, which come to life in her own Delhi-based atelier, consisting of her own in-house team of hand embroidery artisans, tailors and pattern makers to complete your dream outfit. Committed to delivering the highest quality for every look, if there’s one UK label that goes the extra mile, it’s Shenena Sethi. With such a keen eye for design as well as production, Shenena herself ensures the quality of each look from start to finish. For bridal or groom looks, the development to delivery process takes up to four to six months from conception to the finished article being delivered. 

However for the rest of the bridal party, production takes up to eight weeks, depending on the intricacy involved. For a stress-free and stunning wedding, reception or party look, a piece from Shenena Sethi is guaranteed to turn heads.Shenena Sethi
London Based
+44(0)7944 880 114

As seen in Khush Wedding Spring 2019 KW21. Buy this issue here

Tags : U.K. Designers  Fusion Fashion  Bridal   
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