Seeking to change men's attitudes towards beauty, Aldwyn & Sons set up in 2018, with the core belief that all men should take a pivotal step forward when it comes to foot care.
In a 'speakeasy' style room at the back of Sharp's Barber & Shop on Windmill Street in prestigious Fitzrovia, Aldwyn & Sons offers a unique menu of pedicure treatments, tailored to the suave groom.The origins of the word 'footman' date back to the 14th century. Historically, the footman's role was to run alongside the carriage of his master on journeys to protect it from overturning. It then developed into the term for the highest-ranking servant, one rank below the butler and often as his deputy.
Founder Aldwyn Boscawen, explains why he encourages men to put their feet up: "Men's grooming, particularly the feet, is often overlooked and can have a significant impact on a man's overall wellbeing. It was in searching for somewhere to have a pedicure myself that a gap in the market was spotted - a nail salon really wasn't for me and there was little else on the market to address my unsightly, coarse, and at times, uncomfortable feet. In contemporary times, foot care has never been accessible for gentlemen in a bespoke environment and tailored to their comfort..until now!"And the treatments are plenty, ranging from "The Quick March" to "The Gentleman and Scholar" depending on the type of care you require. Whether that's simple nail and cuticle work or a relaxing foot massage, Aldwyn & Sons has you covered.For the groom-to-be, looking after one's feet is more than just about hygiene. It's about looking good, feeling great, and is what every guy needs before wedding season kicks into high gear.
Aldwyn & Sons