Renowned Pakistani designer Mohsin Naveed Ranjha marks a significant milestone with the opening of his first-ever store in the heart of London. Nestled off Regent Street, this standalone designer boutique marks an extraordinary debut for Pakistani designers, offering access to unparalleled craftsmanship on a global scale. Ranjha's presence in London symbolises a cultural exchange, spotlighting Pakistan's rich artistic heritage and craftsmanship on the international fashion scene.
Inside The Store
Upon entering the brand, new flagship store in London, visitors are enveloped in an ambiance of luxury and sophistication, perfectly reflecting the rich tapestry of Ranjha's creations. The opulent store seamlessly blends tradition with contemporary flair, showcasing a stunning array of meticulously crafted designs, ranging from intricate embroideries to exquisite silhouettes.
The designer’s decision to establish a flagship store in London reflects his commitment to providing an unparalleled experience for brides in the UK. Recognising the limitations of virtual consultations and the challenges faced by brides unable to travel to Pakistan for their bridalwear, Ranjha aimed to bridge the gap by bringing the essence of his signature MNR experience directly to them.
"I wanted to provide an elevated experience for brides from the UK as they shop for their bridal attire – an experience that virtual consultations often cannot fully capture. My goal was to infuse the exuberance of our signature MNR experience directly into the process, ensuring that each bride's vision is brought to life. We are thrilled to welcome our future brides create their perfect dream outfit at our flagship store in London," says Ranjha.
Get To Know Mohsin Naveed Ranjha
Mohsin Naveed Ranjha, known for rich heirloom-worthy designs featuring his exquisite craftsmanship and modern cuts, has carved a niche for himself in the industry. Hailing from a lineage of artisans, Mohsin’s journey into fashion began with a vision to revive traditional Pakistani craftsmanship, while infusing it with a modern aesthetic. His eponymous label reflects his appreciation for all things heritage, celebrating the culture of Pakistan through intricately embellished ensembles that exude elegance and grandeur.
His creations have acquired an international clientele for their meticulous attention to detail and timeless appeal. Each of his design tells a story to create pieces that transcend boundaries. With an unwavering focus on ethical practices, the brand remains committed to supporting local artisans and preserving age-old techniques.
The Latest Collection
“The timeless artistry of gota patti takes on a contemporary allure in MNR’s Gota Shota collection SS 2024. Originating from India, gota patti, a golden ribbon originally made with gold and silk, has been reimagined by the designer to showcase geometric shapes and patterns in a modern context. This collection, Volume Two, represents our second attempt to push the boundaries of a traditional craft, elevating gota patti to new heights with a harmonious fusion of tradition and modernity, where the golden ribbon finds new life in contemporary ensembles, bringing a touch of elegance to each piece while celebrating the ever-evolving nature of MNR aesthetic.”
If you’re looking for an heirloom-worthy wedding look or a timeless trousseau addition, visit Mohsin Naveed Ranjha’s new address. Dreamy bridal outfits, bespoke couple’s wedding looks and the essence of Pakistan, it’s all here.
For more information, visit:
Mohsin Naveed Ranjha
www.MohsinNaveedRanjha.com