There’s one main factor why Pakistani couture is thriving on a global map today: the ability of retaining the rich heritage and also pushing the envelope by brands like Lajwanti. If you’re looking for a bridal outfit that’s classic yet ultra-glamorous, Lajwanti’s ‘Delam’ collection in collaboration with Khush Wedding is an absolutely winner. Whether you’re looking for an OTT creation or something minimalistic, the collection weaves traditional and modern, and, past and present with every single outfit.
The Lajwanti Story
Almost over 30 years ago, when Ana Ali started Lajwanti, she wanted to revive traditional arts and crafts, while keeping up with contemporary appeal. Established in 1995, this luxury heritage label has shaped and continues to influence the codes of Pakistani fashion in a pioneering way. Over the years, the Lahore-based bridal couture label is a go-to label for brides everywhere. Lajwanti’s signature style showcases redefined luxury and time-honoured hand craftsmanship.
At Lajwanti, every garment tells a story, crafted by passionate third generation artisans who invest nearly 800 hours into each bridal ensemble. Lajwanti employs over 26 embroidery techniques that date back centuries, to preserve dying arts. “Our signature aesthetic is where traditional charm is interlinked with present day style, personifying underrated subcontinental allure. The Lajwanti bride is a powerful, modern day woman who is an embodiment of old-world glamour, ornamented to the rim with a promise to stay true to the aura of the pre-partition classical period,” reveals Ana, the CEO of Lajwanti.
Today, under the Creative Direction of Dania Ali, Lajwanti has infused a youthful flair to their wide array of designs. “You’ll see statement garments that command attention for our millennial and Gen Z clients. We have reimagined traditional couture with vibrant hues, moderns designs and contemporary embellishments that are in keeping with their global lifestyle. But there’s the same opulence and grandeur that Lajwanti is known for,” Dania says.
The Lajwanti x Khush Wedding
A sweet spot between classicism and couture, fabric and form, Lajwanti brings out a new bridal language with its latest collection, ‘Delam’ in collaboration with Khush Wedding. “The collection embodies a captivating and vibrant colour palette, showcasing the opulence of handcrafted old-world glamour and intricate details achieved through the mastery of hand embroidery, embellishments, and luxurious ornamentation,” shares Ana.
“From the refreshing hues of clementine orange and arctic blues to the robust shades of sherbet pink and venetian red, Delam offers statement pieces for the most affluent occasions. The silhouettes range from lehengas and peshwaz, to sharara sets and formal wear for the 2024 bride and her tribe,” adds Dania.
Our favourites from the Delam collection
When it comes to a timeless wedding outfit, nothing beats a pink piece. This sophisticated pink ombre bridal called Gurleen proves to be just that. We love the choli, crafted from pure tissue fabric, with exquisite dabka nagshi, resham and intricate hand embroidery. Made using raw silk, the lehenga stands out for transitioning from powder pink to candy pink. It is adorned with meticulously crafted flora and fauna designs. An understated dupatta in pure net, enhanced with delicate dotted mukaish seasonings and a border adorned with Swarovski crystal cut beads, dangle beads and sequin work, completes the look.
Perfect for any traditional bride is Lajwanti’s second ensemble from Delam. This beautifully handcrafted lehenga plays on ethereal notes of design and colour. Cut with raw silk, the choli in flamingo pink is lavishly embroidered with intricate hand embroidery, while its scoop neckline adds to its elegance. The hero is the dual toned, tissue skirt with equidistant motifs of cluster and stripes that’ll look gorgeous as you walk down the aisle. Adding contrast is the sage cotton net dupatta speckled with mukaish highlights and edged with a contrasting coral hued border abundant in gota, resham and sequins details.
For more information:
Lajwanti
Website: www.Lajwanti.com.pk
Instagram: @Lajwantiofficial