ARTICLE BY : Suhani Lotlikar
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If you aren’t a makeup professional, creating the perfect makeup kit isn’t the easiest task. In the plethora of suggestions and options available online, how can one know what products are really worth it? Many of us spend years and go through multiple bottles of full-size foundations and powders before finding our perfect match. Instead skip all the hassle and simply take a beauty expert’s word for it. And not just any beauty expert, but someone who truly understands the needs of South Asian skin tones. We are talking about a pro with a proven track-record, a professional experiences for over a decade and a portfolio featuring hundreds of happy brides.To bring you the insider scoop on the top tried and tested products out in the market right now, we got in touch with beauty educator and founder of South Asian Beauty Collective – Aarti P. She is a dynamic and influential beauty professional, widely celebrated for her pioneering efforts in representing South Asian audiences within the British beauty industry. With a multifaceted career that spans roles as a beauty educator, brand consultant, makeup artist, and beyond, Aarti has made an indelible mark on the industry, becoming the go-to expert for South Asian beauty in the UK.The artist collaborated with the leading beauty brand - L’Oreal Paris to create dreamy looks to inspire yours. “I've always admired how L'Oréal has made significant strides in representing beauty in all its diverse forms. This includes a genuine commitment to embracing South Asian beauty, ensuring that their products and campaigns reflect the real diversity of beauty consumers across all ages and backgrounds. The purpose of this collaboration is to continue that mission—highlighting the inclusivity of beauty, celebrating the unique features and needs of South Asian consumers, and further broadening the definition of what beauty truly means in today's world” shared the artist.“The brand’s wide product range and diversity, cultural representation, focus on skin and hair concerns of South Asians, accessibility and affordability and undeniable reputation are worth investing in,” says Aarti. Dive into the expert’s choice of beauty essentials to recreate these glamorous looks.1. Infallible 3 Second Setting Mist 2. Infallible 36h Grip Gel Eyeliner3. Lumi Glotion4. Bright Reveal Dark Spot SPF505. Hairspray by Elnett for Strong Hold & ShineFor more information, contact:Aarti Pwww.Aarti-P.comInstagram: @AartiPMakeupOutfits: Estie CoutureJewellery: Anayah Jewellery Stylist: Vikas RattuAssisted By: Khushi AgarwalPhotography: GnD Photos
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