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5 Indian Couture Brands Embracing The Plus Size

5 Indian Couture Brands Embracing The Plus Size

Style has no size, and Indian couture brands are joining in on the memo.

ARTICLE BY : Arushi Sakhuja

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The concept of body shaming has been deeply challenged over the last few years with the advent of body positivity messages being sent across the globe. Over the years it's become clear that style and size are not mutually coexistent, and while the industry is taking baby steps towards inclusivity, it's a breath of fresh air to see brands imbibing the idea. Several conversations were initiated about plus-size fashion in India with the Lakmé Fashion Week Winter/Festive 2019, where one plus-size show was organised in collaboration with designer Rina Dhaka. This was the turning point in Indian couture. However, we may have come a long way when it comes to inclusivity in western wear but when it comes to curvy brides it can be a task.

 
 
 
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A post shared by Neha Dhupia (@nehadhupia)

Luckily, there has been an increase in the number of Indian couture brands offering plus-size clothing. In many cases the range is not limited to just one section of the store but is an entire collection in itself. We've curated a list of a handful of brands that curvy brides-to-be can bank on. 
 

Sabyasachi Mukherjee

 
 
 
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A post shared by Sabyasachi (@sabyasachiofficial)

 
 
 
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A post shared by Sabyasachi (@sabyasachiofficial)


Being one of the first designers to launch a plus-size campaign, Sabyasachi has been the pioneer of change in India. Embracing the idea of the curvy bride, the brand has always promoted the idea that no matter what your size, couture will be made for your body.


Anita Dongre

 
 
 
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A post shared by Anita Dongre (@anitadongre)

 
 
 
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A post shared by Anita Dongre (@anitadongre)

Venturing into plus-size couture, Anita Dongre's collection caters to all curvy brides. Simply get in touch with the brand to find your perfect lehenga.


Amit Aggarwal

 
 
 
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A post shared by Amit Aggarwal (@amitaggarwalofficial)

Amit Aggarwal understood the need for every bride to have access to Indian couture, and following this thought his store stocks up on sizes for every kind of bride. Many plus size Instagram models have been spotted sporting his looks too. 


House of Masaba

 
 
 
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Masaba Gupta has been a supporter of plus-size fashion since the launch of her brand. Channelling her love for fashion, her collections feature ensembles in sizes ranging from XS to XXL. Specializing in silhouettes that flatter the Indian body type, House of Masaba is a must-add to every curvy brides wardrobe.


Bunaai

 
 
 
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A homegrown Indian brand that does plus-size fashion to perfection is Bunaai. With a range of lehengas, kurtis and kurta sets, the brand seamlessly caters to both festive and casual wear.

 

Tags : Plus Size  Bridal Fashion  Wedding Fashion  Big Size  Bridalwear 
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