Anita Dongre’s New Bridal Collection Is Perfect For The Traditional Bride

Anita Dongre is one of the most coveted designers when it comes to traditional couture. The designer is known for paying homage to artisans and staying connected to time-honoured handicrafts. Often working to elevate the position of artisanal labour, every creation by her label is a work of art that truly celebrates the rich cultural heritage of the country.

Deriving inspiration from the splendid crafts of Rajasthan and remote villages, her creations feature traditional handicrafts with a focus on sustainability and eco-consciousness. Being cruelty-free, her creations were recognised at the PETA Approved Vegan Fashion Awards in 2013.

Renowned for their intricate zari, her creations can be best defined as luxurious designs that leave unforgettable impressions on the world, and are yet versatile enough to transcend people, places and occasions. Her ensembles transition from being ideal picks for the modern bride as well as couture pieces for the traditional bride. As for Dongre's 2021 Bridal Couture Collection, it raises a toast to the charming Prajakta Koli and all the Anita Dongre brides.

The designer sums up the typical Anita Dongre Bride as "a woman who knows herself. She wants her trousseau to be light as air. She wants to be able to re-wear a blouse, a dupatta, or a saree again and again. She needs pockets! Yes, even in her bridal lehenga. She owns who she is, and tells her story with pride."  This bride remains the brand's eternal muse inspiring every wedding couture collection.

With a special emphasis on Prajakta, the designer sees that same spark she sees in the brides we design for "a self-made, intelligent woman who lives life with joy, abandon, courage, and kindness. She knows how to have fun, and how to make sure everyone is touched by her spirit. She is the modern Indian woman." This thus works as the driving force for the latest collection.

Featuring elegant lehengas in hues of reds and pastel tones, from heavily embellished pieces to minimalist ones, the collection is perfect for a day wedding and also a nighttime phera ceremony. Complementing bridal wear are well-tailored sherwanis for grooms in a versatile colour palette.