2020 was meant to be the year of grand weddings. But just as we stepped into the peak season in March 2020, the coronavirus-induced lockdown was announced, forcing couples to rethink their marriage plans. The bridal industry, planners, suppliers, and event organisers across the world were adversely affected due to the restrictions too. Besides an emotional toll, it was indeed a massive blow to those who had invested large amount in stocks and as advance payments for future events.
Over the last few months, there have been a number of discussions about the impact of COVID-19 on the wedding industry. While adapting to the new normal has been a challenge, with time, industry experts have re-imagined traditional ways to plan weddings.
From intimate ceremonies at home and digital celebrations, to virtual shopping sprees and contactless deliveries, a slew of popular alternatives have emerged from the pandemic. Wedding exhibition organisers, too, have reinvented the experience with the help of digital platforms, and the response has been overwhelming. Shoppers everywhere have become attuned to the idea of virtual pop-ups, allowing them to effortlessly shop from the comfort of their homes.
One such sought-after initiative is the Pop Up Bazaar (www.popupbazaar.co.uk) by Ami Rabheru, the founder of Designer Studio London. Prior to the lockdown, the South Asian wedding-centric event was a grand on-ground affair featuring a curated selection of designers, retailers and boutiques, all under one roof. From exquisite invites to memorable gifts, the Pop Up Bazaar provided an innovative shopping experience for not just brides, grooms and wedding guests but also businesses. In wake of the novel coronavirus, Rabheru decidedly took the digital route for the renowned wedding shopping event. In April 2020, she organised the Pop Up Bazaar’s first-ever virtual edition. After receiving an incredible response for the event, she is now set to host the 5th edition of wedding extravaganza online in 2021. Slated between February 27 and 28, the show will pivot on the theme ‘Asian Weddings & Celebrations Event’.
With a focus on South Asian wedding celebrations, the Pop Up Bazaar will bring together some of the most recognised names and specialists together. Expect extravagant couture, regal jewellery pieces, glow getting beauty essentials, wedding favours, gifting, trousseau must-haves and much more. Whether you are shopping for your big day or playing bridesmaid, this pop up is a one-stop-shop for all your wedding needs. So, do away with the stressful task of scouting boutiques, and enjoy you’re shopping experience from your couch.
The best part? It’s free. All you need to do is click the link below to register!
Photography: Indwell Weddings, Zehra Jagani