There’s nothing a good hair day can’t fix. But waking up with perfect tresses may not happen on a daily basis. What if we told you every day can be a good hair day? Cult British haircare brand GHD (Good Hair Day) known as the pioneers for bringing ceramic plates (hair straightening iron) to the mass market in 2001, has being doing exactly this for the last two decades. Launched in 2001 in Yorkshire, GHD focuses on the idea that a monthly trip to the salon is no longer required, thanks to their range of products. And for millions of women this changed everything. As salons shut down due to the lockdown, the brand reported a triple-digit growth in the past quarter.
“GHD is a British business that started in Leeds and has transformed the hair styling category, becoming a global success story over the past 20 years. We are devoted to creating innovative products that have consumer and professional stylist needs at heart, to deliver the best in class professional hair styling tools. Looking ahead, we have a strategic focus on ground-breaking R&D and imminent global expansion plans that will ensure GHD delivers even more good hair days across the globe,’’ shared Jeroen Temmerman, CEO of GHD.
Bringing together science and innovation, with a luxurious appeal, the advanced hair tools have become a hairstyling MVP in leading salons and also used by fashion week stylists including Guido Palau, Sam, McKnight and Adam Reed. Celebrities like Victoria Beckham, Madonna, Gwyneth Paltrow, Katy Perry, and Jennifer Aniston have been prominent users of ghd products too. Not only does GHD look into well styled hair but the health of the hair remains a top priority as well. Its ground-breaking tools maintain a consistent heat of 185-degree C—the optimum temperature to style without harming the hair.
ghd started out with their original hair straightener, and over the years, expanded their range to include brushes, combs, air hair dyer, aura hairdryer, GHD glide hot brush, Smart Styler and platinum styler. Today, GHD max styler is a bestseller, as it styles hair in half the time with its specially designed plates.
The brand has also achieved many landmarks over the last two decades, from beginning a GHD Pink breast cancer charity collaboration and launching a pink collection, to being the first official hair tool sponsor of Victoria’s Secret Fashion Show in 2013. Most recently, in 2021, the tools were an essential part at spring/summer 2021 fashion weeks to create the iconic looks for Chloé, Dolce & Gabbana, DIOR, PRADA, Miu Miu, Ports 1961 and Valentino.
As an ode to celebrate their 20th Anniversary, GHD has launched a limited edition couture collection called Hair-itage. A futuristic collection, this includes the brands hero tools, available in a unique ombre chrome design. Every product is embellished with an exclusive GHD 20th anniversary hallmark logo, making them uber-luxe in their visual appeal. The collection features the award-winning Platinum+ styler that predicts your hair’s needs, the iconic GHD Gold™ styler and the professional’s favourite GHD Helios™ hair dryer.
The ultimate Smart styler, featuring Ultra zone™ technology, responds to your hair by controlling heat more effectively and predicting your personal hair needs.
Platinum+ styler, Price: £199
The iconic GHD Gold™ styler features a dual-zone technology to deliver salon quality results.
GHD Gold™ styler, Price: £159
The GHD Helios™ hair dryer, with unique Aeroprecis™ technology and a bespoke nozzle, puts the power of a salon-blow dry in your hands for ultra-powerful drying, shine and ultimate styling.
GHD Helios™ hair dryer, Price: £174
To grab your favourite GHD hair styling tools, visit www.ghdhair.com