ARTICLE BY : Hanisha Sethi
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Taking excellent photos relies upon the artist’s ability to create an image that feels intentional, real and authentic.So, your future memories in the hands of a new photographer is a valid and rational concern. Worries have developed over time too, with couple’s concerns mounting. Will the photographer capture all the traditions? Do they know how to handle dark and difficult conditions? Will they answer any calls and emails after the event? The list of concerns is endless. Eye Jogia’s‘commonsense’ approach aims to help you decide what to look for when securing the future memories of your big day.ExpertiseYou should be able to trust in their vision without having to force-feed ideas. In short, you should be able to rely on a photographer’s creativity to preserve, protect and curate your memories to form a story. Not only should they document the relationships, details and energy of the day, but flatter you as much as possible with elegant and timeless images.CredentialsA photographer likes to talk about their triumphs, so don’t be afraid to ask them about their accomplishments. If they are internationally recognised by major brands this is a good sign of a brand shining the spotlight on the credibility of the photographer. However, be sure to check credits on official websites to prove their claims and be careful of ‘paid-for’ accolades or titles. If photographers are invited to judge at international competitions, or speak at major international conventions this is a good sign.Hero ShotsLook for consistency within the photographer’s photos. For instance, glance through an entire event or set of images. Remember the fantastic ‘hero’ shots shouldn’t feel out of place next to all images from the same collection.Spoken WordAsking friends and family is a good starting point for recommendations. But you don’t have to opt for the same choices they made. Remember everyone’s visions, budgets and settings are completely different. Use their opinions and choices only as a guide. Commitment Longevity, or evidence of commitment to the business is a sign of trustworthiness. For instance, a showroom or dedicated studio could show the confidence to stand the test of time and that a photographer is serious about their profession. A ‘mayfly’ photographer may not last long enough to commit to a premises.Gut InstinctGet to know your photographer. After all, relationships work both ways. Gauge their experience, expression, eloquence, attitude, professionalism, vision and personality. Your relationship will blossom throughout all the wedding events, but it’s important to meet before and form this bond early. Any chosen photographer will create a unique body of work each time, and will have a duty to preserve all those precious memories involving friends and family on your special day.• Eye Jogiawww.EyeJogia.cominfo@eyejogia.comInstagram: @EyeJogia+44(0)7985 84 84 83
As seen in Khush Wedding 22. Buy this issue here
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